AlkaVita

Beware - Aspartame Has Been Renamed 'AminoSweet'


Written By Ethan Huff
February 13th, 2010

In response to growing awareness about the dangers of artificial sweeteners, what does the manufacturer of one of the world's most notable artificial sweeteners do? Why, rename it and begin marketing it as natural, of course. This is precisely the strategy of Ajinomoto, maker of aspartame, which hopes to pull the wool over the eyes of the public with its rebranded version of aspartame, called "AminoSweet".

 


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